Digital Wall In Berlin

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This year, design studio Büro Achter April was tapped to create a special digital ad for a Berlin Metro Station at Friedrichstrasse in Germany. Based on a dot and dash, the digital ad was a product of the design studio’s experiments with interactive applications. It debuted in February 2016 at Berlin’s Transmidiale, a festival of digital arts and culture, wowed and stunned spectators.

A video featuring a man interacting with the digital ad was uploaded on social media in August 2016. It went viral and garnered more than 3.5 million views after four months.
Büro Achter April considers the interactive wall as an example of the increasing role of digital works in enhancing the built environment. The company uploaded a video on YouTube to inspire its viewers.

The social media world reacted positively to the video. Some say that they would never leave a room with the digital wall installed while others share that they would never get tired of it. One highlights the endless possibilities offered by the amazing technology, which he believes will soon find itself in classrooms everywhere.

Büro Achter April has a working philosophy based on generating disorder. This philosophy deviates from usual expectations to offer a new path, a different perspective, and an unexpected breakthrough. The digital agency stresses that they will never compromise their beliefs when it comes to developing new ideas or concepts.

The company’s design objectives are driven by the desire to deliver new content and to redefine the built environment. It believes in shared pursuit of space, interactive media, and film, whether commercial or artistic. These ends rely on concept and design, which works in all aspects.

Büro Achter April’s works deal with illustration, stop motion, 3D animation and interior design. To produce these works require the highest standards in terms of lighting, tempo, materials, perspective, and color.

The digital wall was inspired by a previous design work by agency +Ruddigkeit of one line and one dot, resembling the numbers 1 and 0 and the DNA. The 1 and 0 represent the basic pattern of the binary system. The moving image of 1 and 0 and the DNA translates into the connection between man and machine. In a capsule, the interactive wall translates humanness into the digital space.

According to Büro Achter April, they used motion design and live-action film work to develop the total concept, which became the basis of the entire production. Transmediale’s campaign “Response: Ability” was the main basis of the digital wall.

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